The first step for entrepreneurs are the identification of GOOD IDEA and OPPORTUNITY. These two important factors must always be considered to be together and cannot be separated. It is because of the fact that if a good idea was formulated but there is no opportunity that it would be marketable in a given location then there is no chance that it would be a feasible product and if there is a market opportunity but the idea was bad or a little bit of irrelevant inside of a market environment, of course people will not try to buy it.